For the past three years, I have been living a double life. No, I’m not a spy or hiding a second family. I gave in to my midlife crisis and went to graduate school in Germany. I didn’t give up my day job writing about engineering software and doing consulting. By the time you read this, I will have defended my thesis — like a mother bear defends a cub — and graduated.
I’m not sharing this so my social media will fill with congratulatory notes. I’m telling you this as a setup to the topic of this blog post, the future of augmented reality. My new degree is in Media and Communications Studies, a discipline that uses scientific research methods to explore the wide range of human communications, from journalism to selfies.
(Side note: If it seems like I’m going off topic for a Synergis Software blog post, allow me to explain. Synergis has asked me to occasionally use this form to talk about trends and the larger issues in engineering. Let us know what you think.)
For my culminating research project, I took a look at the future of augmented reality (AR). Specifically, I explored what experienced technology marketing professionals think about the near-term future of augmented reality. This means my study was not technical in nature, but my results provide insight into what members of a professional, technical community think about this intriguing new technology. My preliminary findings revealed a complete lack of empirical research on using AR for business and professional marketing, so my project was able to provide information other researchers could use. This is called an ex ante exploratory study.