Martha Lubow

Customer marketing is an exciting and dynamic career overflowing with opportunities to engage and understand the people who use our products. My superpowers are 1) my smile 2) active listening 3) curiosity and 4) loving people. I'm passionate about creating compelling graphics, articles, and presentations to help people understand the ideas behind technology and human experience.

Recent Posts

These Nine Engineering Document Management Challenges are Holding You Back

Jan 11, 2021 7:57:34 PM / by Martha Lubow


Thirty years ago, the head engineer of a Fortune 500 company called to request our help with a recent disaster. “We just manufactured a $250,000 paper machine from the wrong version of a drawing, and it ended up as scrap”, he explained. “We can’t continue working without some kind of document control. Can you help us?” We were a startup at the time, and that one call landed us the client who commissioned our first-gen document management solution.

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Our Best Webinars of 2020

Dec 21, 2020 9:49:24 AM / by Martha Lubow

1 Comment

Timeline_Webinars_2020 v3

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Why Customer Reviews Matter & G2’s Fall 2020 Rankings

Oct 29, 2020 7:41:16 AM / by Martha Lubow posted in Adept, PDM, G2, ecm


The best part of my job is connecting with customers—whether it’s a quick hello or a deeper dive into how they’re using Adept. In every call, I hear genuine stories about Adept’s role in achieving revenue goals; how it serves as the hub in an essential global document management rollout; or how Adept is praised as the easiest enterprise software to use, setup, and implement in the corporate tech stack.

These customer stories also inform us about what we are doing well and where we need to improve. They reward us with an understanding of our undeniable role in a company’s growth strategy, and how important it is that we get it right. 

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