In 1992 I went from being a full-time employee at a CAD software company to a self-employed consultant with my former employer as my first client. Several projects were on the list, but the one that I still recall with great fondness was organizing the company’s first user conference. This was before the Internet was a universal resource; less than half of the company’s customers had email addresses. So we reached out through a newsletter and with phone calls (a lot of our business was direct sales on the phone).
We expected 20-30 attendees, mostly regional. We were blown away when close to 100 people from all over the US and several foreign countries signed up. By the end of the first session, everybody in the room realized they were surrounded by friends. They all shared the same enthusiasm for the software and had the same questions about customization or the product roadmap. Over breaks and meals, they shared tips and swapped stories about how the software solved problems or created new opportunities. It was two days of high energy and excitement for everyone there. (more…)